Improving customer experience is one of the most important things you need to do to keep your business growing. It helps in reducing the churn rate and boosting the sales of your business. Over the years, different approaches have been introduced to help business owners in improving customer experience. The most effective approach you can rely on is opting for DTC order fulfillment.

However, DTC fulfilment has evolved over the past many years. Only opting for DTC order fulfilment is not all you need to improve customer experience. You need to adopt the latest trends and innovations as well to get maximum benefits. Today, we will tell you about the latest trends in DTC fulfilment and how they are helpful in improving customer experience and your business.

Latest Trends in DTC Order Fulfilment

The following are the latest trends and innovations in DTC order fulfilment. Let’s delve into the details of these trends.


We are living in a fast-paced world, where manual processes can slow down the overall growth of your business. Therefore, one of the major trends you can observe in DTC fulfilment is automation. The use of different software programs has made it easy to automate manual handling of different processes to save a lot of time. Apart from that, it also helps in boosting the order fulfilment process, ensuring your customers receive their orders timely.

Micro Fulfilment Centres

As a business owner, you receive orders from different corners of the world. Managing and delivering these orders from a single fulfilment centre requires some time. However, your customers cannot wait for so long and they often demand quick deliveries.

To make sure they receive their products timely, a major innovation introduced for DTC brands is micro fulfilment centres. These centres are often built near urban areas, from where you receive most of the orders. As a result, it will be easier for you to fulfil orders timely as you have to process the orders from a nearby centre.

Same-day and Next-day Delivery

Over the past few years, numerous platforms have emerged as the giants of the e-commerce world. They are offering different delivery options to provide the best customer experience. Therefore, many DTC brands are also focusing on different delivery options to keep growing. One of the most common trends in this regard is the introduction of same-day and next-day delivery options.

Customers can opt for them to buy products online and receive them within a few hours. The same-day delivery option allows customers to buy products whenever they need. It helps in providing a better customer experience and reduces churn rate.

Personalization and Customization

In DTC fulfilment, you have to take care of everything on your own. From receiving orders to processing and delivering them, everything is under your control. This control has led to the trend of personalization and customization in DTC order fulfilment. It allows you to meet the specific requirements of your workers.

You will receive orders directly from your customers and fulfil them according to their needs. You can deliver personalised and customised products to your customers. As a result, your customers will be satisfied and will not churn.

Enhanced Delivery Solutions

As a business owner, you have to deliver your products to the customers timely to ensure their satisfaction. In DTC order fulfilment, you have to take care of the whole delivery process. As a result, the costs of deliveries may exceed your set or expected budget.

Apart from that, there are chances of delays as well. Therefore, another innovation you can see in DTC fulfilment is enhanced delivery options. Different prompt and cost-effective options have been introduced to provide better delivery solutions.

Integrating With AI

You cannot deny the introduction of artificial intelligence in every field of the world. So, how can DTC order fulfilment be completed without integrating with this advanced technology? AI integration is nowadays a trending innovation adopted by DTC brands. It helps efficient order management and data tracking, allowing you to improve customer behaviour.

When you opt for DTC fulfilment, make sure to consider all these trends and innovations to get the desired results. Moreover, you should keep looking for more latest innovations as well as adopt them.